As independent media organizations progress in its capability level, there will be increased use of video as the main media of news dissemination. While Youtube appears to be the main platform for this purpose, it has certain limitations.

The Earth247.tv Channels aims to provide an integrated infrastructure for independent media and civil society groups to host their videos cheaply, which leverages on best features from Web. 2.0. The development of the Earth247.tv is based on the following roadmap:

Phase 1 (2008-2009): Integration with Social Networking System using ELGG as the core system
Phase 2 (2009-2010): Integration with TV Interface that enables videos to be viewed on television platform
Phase 3 (2010-2011): Integration with Social Cause applications that enhances advocacy by NGOs